Social Media and Ads

Social media and PPC Advertising

Growing your business through Social Media is essential in this day and digital age and when coupled with a highly targeted PPC ad campaign will display your business front and center to the right audience across multiple platforms.

Producing relevant, consistent content will quickly grow your brand appeal, build a following of loyal customers and have meaningful conversations with senior level executives and  entrepreneurs.

Social Media Campaigns

Drumming up new business through social media campaigns has been instrumental in growing businesses of all sizes but is a tricky task to get right. Requiring a multitude of skills to locate, source and verify prospected targets, the correct way to set up your profile and then write a direct yet personalized message that prospective clients will want to open, read and spark interest for them to start a conversation.

Social media users are now spending an average of 2 hours and 24 minutes per day multinetworking across an average of 8 social networks and messaging apps.

Social Media Strategy

The key strategy for a successful campaign is to create engaging, valuable content that opens communication whether a comment, follow and ultimately setting up call.

Your messaging should be relevant and entice your audience to take action based on your objectives.

With over 15 years experience in sales and marketing, Roikings will optimize your social profile and brand messaging to achieve a high response rate

Curated Content with Branded CTA

Content Curation is about finding and presenting great content which adds value to your followers on social media by being relevant to your brand and audience.

Roikings will work with your team to establish a social media strategy by handpicking a collection of content that is trending while making you recognized as an expert and thought leader within your industry.

Our team will then post this content 3 x / week on LinkedIn with a branded call to action that delivers results – whether it be a booked meeting, a subscription to a newsletter, or a registration form.

90% of marketers say retargeted ads perform as well as or better than other digital marketing avenues.

Search Advertising

Search advertising is a form of paid advertising that will display your ad based on a keyword searched. 

Roikings will set up a Paid per Click (PPC) campaign based on buyer intent keywords which allows us to target customers who are in the final stage of the buying process and ready to buy.

Re-Targeting

Re-targeting is a form of online advertising that allows you to display highly targeted ads when a tracking pixel has been triggered from either visiting your website or clicked on a link that directs them to a case study, blog post, proposal or a piece of custom content included in our Thought Leadership Package.

Once the pixel has been triggered your customers will see a display ad showcasing your product or service which will redirect them to a landing page.

Landing Page

Roikings will build a landing page specific to a particular product or service based on the data available, target market and goal of the campaign.

A successful campaign may include setting up a call or demo, generate brand awareness or grow your user base with new email subscribers. 

The landing page will provide concise, relevant information with a call to action that will lead to a conversion or sale.