LinkedIn Lead Generation
Roikings LinkedIn Lead Generation Services
LinkedIn Lead Generation Services is a B2B Gold Mine and is the top platform for businesses and professionals.
Generating qualified appointments and leads to close deals and increase your customer base is never easy to do – regardless of the method. LinkedIn Lead Generation can be very powerful when used correctly for prospecting for B2B Companies.
Roikings will help to create a strategy that utilizes LinkedIn’s database along with its advanced search features – allowing you to reach your ideal prospect in seconds.
Most professionals use it to connect with like-minded people who are open to learning about ones value proposition to improve their business – which is why LinkedIn is one of the best outbound strategies to book appointments and has surpassed emails and cold calling.
45% of LinkedIn’s users are in upper management – aka Director’s, vice presidents and citizens of the C-suite. Decision Makers congregate here. This equates to roughly 61 million senior level influencers and 40 million in decision-making positions who spend their time and attention on LinkedIn.
It’s a B2B Gold Mine – 92% of Fortune 5000 companies use LinkedIn and is the most used social media platform
LinkedIn Lead Generation is responsible for 80% of B2B leads from social media
InMail has a 300% higher response rate than email. 10-25% of InMail’s receive a response and is highly unsaturated compared to other communication means.
LinkedIn Outreach can be scalable – Once you have the correct copy that resonates to your audience – you can multiply efforts in numerous ways (Connections, InMail’s, Content, Groups) to build a scalable outbound infrastructure.
Linkedin Lead Generation Strategy
LinkedIn Sales Navigator can be used to reach the exact decision maker you are looking for.
Geographic Location – States, Country or International
Company – Target a specific Company
Industry - Verticals (i.e – Computer Software, Supply Chain, Banking, Consumer Goods, Retail, etc)
Company Headcount – Size of company (1-10, 11-50, 51-200, 201-500, 500-1000, 1000-5000, 5k-10k, 10k+ etc)
Function – Related positions (Marketing, Operations, Finance, etc)
Title CEO, CFO, CMO, VP of Sales, etc
Seniority Level – CXO, VP’s, Directors, Managers etc
Beyond the basics – you have many more options and can search for prospects in specific groups, years of experience, and can even reverse engineer a specific list and utilize LinkedIn’s powerful search mechanisms.
You can also do account based targeting which is underutilized on LinkedIn and can search for companies based on revenue, headcount growth, technologies used, job opportunities etc.
Roikings will work hand in hand with your team to create compelling copy that resonates with your audience and develop a LinkedIn lead generation strategy so you are reaching out to your ideal prospects every day.
Having a LinkedIn Lead Generation Strategy is very important when developing a cadence and as we know it takes 7 to 13+ touches to deliver a Sales Qualified Lead (SQL). Most people are using drip campaigns on email but do not apply the same for LinkedIn. This is why building cadences on LinkedIn Lead Generation can be a very powerful tactic.
Roikings will help you build a campaign with 3-5 touches per month to consistently be on your prospects minds. This is done through smart copywriting, value propositions, content, and offerings to guide these prospects through the sales journey and to book a call with your team.