LinkedIn Lead Generation

Linkedin Lead Generation

Roikings LinkedIn Lead Generation Services

LinkedIn Lead Generation Services is a B2B Gold Mine and is the top platform for businesses and professionals.

Generating qualified appointments and leads to close deals and increase your customer base is never easy to do – regardless of the method. LinkedIn Lead Generation can be very powerful when used correctly for prospecting for B2B Companies.

Roikings will help to create a strategy that utilizes LinkedIn’s database along with its advanced search features – allowing you to reach your ideal prospect in seconds.

Most professionals use it to connect with like-minded people who are open to learning about ones value proposition to improve their business – which is why LinkedIn is one of the best outbound strategies to book appointments and has surpassed emails and cold calling.

LinkedIn Facts:

45% of LinkedIn’s users are in upper management – aka Director’s, vice presidents and citizens of the C-suite. Decision Makers congregate here. This equates to roughly 61 million senior level influencers and 40 million in decision-making positions who spend their time and attention on LinkedIn.

It’s a B2B Gold Mine – 92% of Fortune 5000 companies use LinkedIn and is the most used social media platform

LinkedIn Lead Generation is responsible for 80% of B2B leads from social media

InMail has a 300% higher response rate than email. 10-25% of InMail’s receive a response and is highly unsaturated compared to other communication means.

LinkedIn Outreach can be scalable – Once you have the correct copy that resonates to your audience – you can multiply efforts in numerous ways (Connections, InMail’s, Content, Groups) to build a scalable outbound infrastructure.

Linkedin Lead Generation Strategy

LinkedIn Sales Navigator can be used to reach the exact decision maker you are looking for.

Filters include:

Geographic Location – States, Country or International
Company – Target a specific Company
Industry - Verticals (i.e – Computer Software, Supply Chain, Banking, Consumer Goods, Retail, etc)
Company Headcount – Size of company (1-10, 11-50, 51-200, 201-500, 500-1000, 1000-5000, 5k-10k, 10k+ etc)
Function – Related positions (Marketing, Operations, Finance, etc)
Title CEO, CFO, CMO, VP of Sales, etc
Seniority Level – CXO, VP’s, Directors, Managers etc

Beyond the basics – you have many more options and can search for prospects in specific groups, years of experience, and can even reverse engineer a specific list and utilize LinkedIn’s powerful search mechanisms.

You can also do account based targeting which is underutilized on LinkedIn and can search for companies based on revenue, headcount growth, technologies used, job opportunities etc.

Roikings will work hand in hand with your team to create compelling copy that resonates with your audience and develop a LinkedIn lead generation strategy so you are reaching out to your ideal prospects every day.

LinkedIn Cadence

Having a LinkedIn Lead Generation Strategy is very important when developing a cadence and as we know it takes 7 to 13+ touches to deliver a Sales Qualified Lead (SQL). Most people are using drip campaigns on email but do not apply the same for LinkedIn. This is why building cadences on LinkedIn Lead Generation can be a very powerful tactic.

Roikings will help you build a campaign with 3-5 touches per month to consistently be on your prospects minds. This is done through smart copywriting, value propositions, content, and offerings to guide these prospects through the sales journey and to book a call with your team.

KICKSTAGRAM

Working alongside Ronan Galvin - CEO of Kickstagram, Roikings launched a sales campaign for this SaaS platform in the social media space for small businesses and Ecommerce brands looking to kickstart their instagram marketing and convert followers to customers.

Roikings became a part of Kickstagram’s long term vision and strategy by joining their business development team located in San Diego, California. Our core focus was to expand business in Europe and International Markets including the UK, Ireland, France, Nordics, Germany, Italy, Australia, China and India by reverse engineering Instagram accounts for the lead generation process.

The campaign was a huge success. In a span of 3 months we had an average open rate of 45% resulting in 63 meetings, and over 400 website clicks converting to a healthy flow of monthly and annual clients.

SPIRALGROUP

Spiralgroup is a globally-focused integrated brand marketing agency that provides a full suite of marketing and PR services focusing on emerging tech and is spearheaded by Californian
Native, Stuart Mcfaul.

Roikings launched a successful campaign targeting the next generation of emerging tech & SaaS companies including Artificial Intelligence (AI), Automation, Virtual/Augmented Reality, Smart Homes, IoT & Blockchain.

After receiving 28 qualified meetings through Email & LinkedIn outreach during the pilot with top level executives, Roikings contribution to Spiralgroup’s long term success is based on a highly defined lead generation process that delivers Sprialgroup’s brand values to the right prospect at the right time.

MEDACHECK

Working alongside Dr. Jeffrey Shepard from Cincinnati Ohio, the
Kings of ROI launched a sales campaign for MedaCheck, a SaaS    medication management system with a mission of minimizing non-adherence rates for patients.

We focused our lead generation efforts throughout the United States
on multiple verticals in the healthcare industry including cardiology,  respiratory, pharmaceuticals and hospitals targeting Doctors, Physicians, and multiple C-Level Executives.

In a span of 3 months, Roikings received 10+ opportunities for the small startup and the first tech-licensing partnership worth over 100k for the company.

BEXI

Bexi is a recently launched ambitious design and development agency offering an all inclusive subscription service for large companies within Biotech, Medical Devices, Pharma and Healthcare. They have distinguished themselves very early on by designing modern, clean artwork that is brand defining and have helped industry leaders such as Google, Citrix, and OptraHealth.

Bexi’s primary goal at the start of the pilot was to showcase their service in front of more qualified decision makers that required a talented agency to step in and help bring their products to life. Roikings averaged 3 meetings per week with C Level Executives & Marketing Directors responsible for multiple product lines and brands at companies ranging from $20M - $2B in annual revenue.

During the Roikings pilot, we helped Bexi close 3 clients within the Healthcare space worth $30,000 (6 month subscription), $126,000 (Annual Subscription), and $16,000 (Project) for a total value of $172,000.

KUGADI

Headquartered in California and Florida, Kugadi is a fantastic web and mobile platform that empowers security guard companies to streamline their operations through seamless communication, intuitive reporting and a more efficient workflow that reduce costs and enables accountability for their guards.

Roikings has been working long term with senior management and inbound sales team to generate a consistent flow of replies resulting in an average  of 2 qualified demos per week over an ongoing 6 month period. By sharing campaign data with their sales team they have been able to utilize the data to turn cold contacts into warm leads and then into a sale.

The success of the campaign has come through consistently A/B testing   the email copy and reviewing various lead generation sources. 

JUMP DIGITAL MEDIA

Roikings worked alongside the highly creative team at Jump Digital Media, based out of Irvine, California reaching out to large brands in the  cosmetics, beauty, food, beverage and the hospitality space.

We focused on each of their core products for the follow up campaign highlighting their services that included SEO, SEM, packaging, web development and social media campaigns. Jump had worked with some big name clients including Holiday Inn, Honda, Imax and Whole Foods which  we leveraged throughout the campaign.

By the second month Roikings was able to set up 3 qualified meetings per week with requests for website design, social media campaigns and branding.

MIRA

Based out of New York, Mira helps brands with location intelligence and analytics for out-of-home media campaigns.

Having worked closely with their CEO, Jon to understand the product and audience, we focused on targeting Digital Agencies ranging in size from    30 -1200 people which resulted in 3 meetings per week.

It has been Jon’s consistent input and willingness to adapt that has    helped the campaign become a success.

Loudley Case Study

LOUDLEY

The creative team of digital partners at Loudley based in West Hollywood, California has a goal to “Make Your Voice Heard” by creating dynamic social campaigns on Facebook and Instagram to increase engagement for Startups and SMB’s.

Loudley decided to become long term partners with Roikings after having an extremely successful campaign launch with excellent results in the first month. Lead Generation was focused on targeting C-Level Executives and Marketing Directors within the E-Commerce, Retail, Apparel & Fashion, Cosmetics, and Beauty verticals.

After initial testing Roikings managed to improve the open rate to 46% resulting in 3 qualified meetings per week.