Roikings Lead Generation Process
We use a 7 Step lead generation process for our end to end sales cycle which gives structure to your outbound campaign yet we strictly adhere to your company branding and business tone.
During the 1 week onboarding we will research your industry, company and more importantly who is your audience and dedicated customers. Our team will personalize the entire process around your company including the campaign sales copy, lead generation process and strategy, language used and overall tone.
Casual, conversational or corporate... Just let us know.
7 Step Process
1. Market Research: Value Proposition
We work with your team to understand your product or service, company culture, goals, position in the market, value proposition, pricing model and business structure.
Based on this information we will create a company and customer personas so we can maximize our chances of connecting with the most relevant contacts at the most relevant company.
2. Multi Touch Campaign: Email, LinkedIn Messaging & InMail
Now that we have the foundation on who and where to contact, our team will design a creative outbound campaign that will resonate with your customers.
We will reach out via a multi touch social and email campaign using industry white papers, case studies, blog content and highlighted features in a series of follow ups that will spark an interest, leading to a demo or call.
3. Lead Generation: Reach 3000 targeted leads per month
Our team will cherry pick, fresh daily leads based on your target market and industry. We source 3000 new relevant prospects per month (1500 Email, 1500 Linkedin) using a multitude of strategies, sources and tools that will help you to connect with qualified customers.
4. Outreach: Crafting compelling copy & personalized replies
The copy can have the biggest impact on engagement and booking meetings and has the ability to turn a dead campaign into a consistent winner. The more we understand your company and target audience, the better chance we have of getting it right.
We run 3 campaigns simultaneously including:
- Email Campaign (4-5 touch sequence)
- Social Media Campaign (View, Connect, Message)
- Social Media InMail Campaign (View, InMail, Connect, Message)
Roikings will act as agents on your behalf and reply with a personalized response in a timely manner with the aim to set up a call or demo between your sales team and potential client.
5. A/B Testing: Using daily data to optimize strategy
Using the data from your campaign we will refine and make adjustments to the subject lines, sales copy and call to action to optimize the results as necessary. We will run through your results during a weekly meeting so your team can collaborate and help us deliver the desired results.
6. Appointment Settings: Book qualified meetings
Our top priority is to book qualified meetings for you to close the deal. Name your available times, prefered method and info for the call and we will make it happen.
7. Pipeline Management: Maximize results based on lead priority.
A successful sales team understands the importance of a well managed database and pipeline. Roikings will help in warming any of your cold leads and follow up with warm leads to get those meetings set. Persistence and persuasion do pay off in the long run and the art of a follow up can be the difference between an average campaign and a winner.
Our goal is to build a healthy pipeline of business opportunities that will maximize your chances to close the deal and make the sale. You can review several case studies to see who we have worked with and an idea of expected results.