Cold Email Service

Gmail icon

Roikings cold email service for B2B companies

Lets face it. Drumming up new business through outbound campaigns and in particular cold email is a slog and without the required tools is a huge drain on resources and in many cases a total fail. Roikings offers cold email services that will generate new business for your company and will free up time so you can focus on bigger things.

Email is almost 40 times better at acquiring new customers than Facebook and Twitter.

With over 5 years of experience setting up email campaigns, our team will manage the entire process from domain and email setup, develop a lead list, verify the emails, write the copy, send replies and set up appointments so you can step in and close a deal or 2. Each campaign is personalized to match your business goals and sales targets and dependent on your product, price points, offering and position within the market.

Cold Email Strategy

The 3 key steps for a successful campaign are the email settings so that your emails hit the inbox, on target lead generation and engaging email copy relevant to your prospective customers. Get any one of these steps wrong and the whole process is a bust.

Cold Email Settings

Setting up your domain and email settings is vital for high deliverability and hitting the inbox. Our team will configure all the settings such as SPF, DKIM, DMARC and follow best practices in the use of tracking, email volume, throttling and layout.

Lead Generation

Lead generation strategy will vary depending on your target audience and who we will be reaching out to. A list of strategies we have used in the past but will vary from client to client.

  • Build a list of B2B companies from Crunchbase based on filters such as size, revenue, location, funding, date of funding etc
  • Build a list of companies based on the technologies used such as Megento, wordpress, Angular JS, mailchimp
  • Reverse engineer job vacancies to a particular skill set, technology or service on sites such as angel.co
  • Build a list of digital agencies from sites such as clutch.co based on filters such as market, industry and services offered.
  • Build a list of trade show exhibitors and set appointments prior to the show
  • Utilize online lists, databases and directories specific to your market. Examples include SAAS 1000, G2 Crowd, US Hospital Info, Sitejabber
  • Build a list of companies based on filters and information from social platforms such as Linkedin for B2B or Instagram for B2C

Our dedicated lead generation team in South Africa will then source a list of contacts based on the positions specified and include a verified email address.

Email copy

Great email copy works amazingly well when done correctly but can also be harmful to your brand if it fails to connect with your audience. Each template must have concise relevant information that resonates with the prospective customer with 1 single goal in mind. These goals may include setting up a call, signing up users for a free trial, lead nurturing using available collateral and media or increasing brand awareness by sharing valuable well written content.

4 key elements to every email template

Subject Line
The main objective of the subject line is to get the prospect to open the email so it must be direct, interesting, personalized and not sound spammy. The average open rate is 20.81%, at Roikings it ranges from 25% -50%

69% of recipients report spam based on the subject line alone

Introduction
This will set the tone of the email and generally find asking a question is a great way to create engagement and get the prospect thinking.

Emails that contain one to three questions are 50% likelier to get replies than emails without any questions.

Body
The body text will explain the age old “whats in it for me” so it must be focused on your prospect and not on your company. Cold email is not the place for self promotion or listing your latest features. The big picture is solving a pain point or creating value to their business.

Call to Action
Remember the 1 goal per email. This is where you explain what you want the prospect to do after reading your email. Keep it short, sweet and simple.

Having one clear CTA has been proven to increase click-through rates (CTR) by up to 371%.

KICKSTAGRAM

Working alongside Ronan Galvin - CEO of Kickstagram, Roikings launched a sales campaign for this SaaS platform in the social media space for small businesses and Ecommerce brands looking to kickstart their instagram marketing and convert followers to customers.

Roikings became a part of Kickstagram’s long term vision and strategy by joining their business development team located in San Diego, California. Our core focus was to expand business in Europe and International Markets including the UK, Ireland, France, Nordics, Germany, Italy, Australia, China and India by reverse engineering Instagram accounts for the lead generation process.

The campaign was a huge success. In a span of 3 months we had an average open rate of 45% resulting in 63 meetings, and over 400 website clicks converting to a healthy flow of monthly and annual clients.

SPIRALGROUP

Spiralgroup is a globally-focused integrated brand marketing agency that provides a full suite of marketing and PR services focusing on emerging tech and is spearheaded by Californian
Native, Stuart Mcfaul.

Roikings launched a successful campaign targeting the next generation of emerging tech & SaaS companies including Artificial Intelligence (AI), Automation, Virtual/Augmented Reality, Smart Homes, IoT & Blockchain.

After receiving 28 qualified meetings through Email & LinkedIn outreach during the pilot with top level executives, Roikings contribution to Spiralgroup’s long term success is based on a highly defined lead generation process that delivers Sprialgroup’s brand values to the right prospect at the right time.

MEDACHECK

Working alongside Dr. Jeffrey Shepard from Cincinnati Ohio, the
Kings of ROI launched a sales campaign for MedaCheck, a SaaS    medication management system with a mission of minimizing non-adherence rates for patients.

We focused our lead generation efforts throughout the United States
on multiple verticals in the healthcare industry including cardiology,  respiratory, pharmaceuticals and hospitals targeting Doctors, Physicians, and multiple C-Level Executives.

In a span of 3 months, Roikings received 10+ opportunities for the small startup and the first tech-licensing partnership worth over 100k for the company.

BEXI

Bexi is a recently launched ambitious design and development agency offering an all inclusive subscription service for large companies within Biotech, Medical Devices, Pharma and Healthcare. They have distinguished themselves very early on by designing modern, clean artwork that is brand defining and have helped industry leaders such as Google, Citrix, and OptraHealth.

Bexi’s primary goal at the start of the pilot was to showcase their service in front of more qualified decision makers that required a talented agency to step in and help bring their products to life. Roikings averaged 3 meetings per week with C Level Executives & Marketing Directors responsible for multiple product lines and brands at companies ranging from $20M - $2B in annual revenue.

During the Roikings pilot, we helped Bexi close 3 clients within the Healthcare space worth $30,000 (6 month subscription), $126,000 (Annual Subscription), and $16,000 (Project) for a total value of $172,000.

KUGADI

Headquartered in California and Florida, Kugadi is a fantastic web and mobile platform that empowers security guard companies to streamline their operations through seamless communication, intuitive reporting and a more efficient workflow that reduce costs and enables accountability for their guards.

Roikings has been working long term with senior management and inbound sales team to generate a consistent flow of replies resulting in an average  of 2 qualified demos per week over an ongoing 6 month period. By sharing campaign data with their sales team they have been able to utilize the data to turn cold contacts into warm leads and then into a sale.

The success of the campaign has come through consistently A/B testing   the email copy and reviewing various lead generation sources. 

JUMP DIGITAL MEDIA

Roikings worked alongside the highly creative team at Jump Digital Media, based out of Irvine, California reaching out to large brands in the  cosmetics, beauty, food, beverage and the hospitality space.

We focused on each of their core products for the follow up campaign highlighting their services that included SEO, SEM, packaging, web development and social media campaigns. Jump had worked with some big name clients including Holiday Inn, Honda, Imax and Whole Foods which  we leveraged throughout the campaign.

By the second month Roikings was able to set up 3 qualified meetings per week with requests for website design, social media campaigns and branding.

MIRA

Based out of New York, Mira helps brands with location intelligence and analytics for out-of-home media campaigns.

Having worked closely with their CEO, Jon to understand the product and audience, we focused on targeting Digital Agencies ranging in size from    30 -1200 people which resulted in 3 meetings per week.

It has been Jon’s consistent input and willingness to adapt that has    helped the campaign become a success.

Loudley Case Study

LOUDLEY

The creative team of digital partners at Loudley based in West Hollywood, California has a goal to “Make Your Voice Heard” by creating dynamic social campaigns on Facebook and Instagram to increase engagement for Startups and SMB’s.

Loudley decided to become long term partners with Roikings after having an extremely successful campaign launch with excellent results in the first month. Lead Generation was focused on targeting C-Level Executives and Marketing Directors within the E-Commerce, Retail, Apparel & Fashion, Cosmetics, and Beauty verticals.

After initial testing Roikings managed to improve the open rate to 46% resulting in 3 qualified meetings per week.