Cold Email for Sales Prospecting
Cold email for sales prospecting is an effective strategy to grow your pipeline with new business opportunities.
Drumming up new business through cold email campaigns has been instrumental in growing businesses of all sizes but is a tricky task to get right. Requiring a multitude of tools to locate, source and verify a prospects email, the correct way to configure a domain's DNS records and then write a direct yet personalized email that prospective clients will want to open, read and spark enough interest for them to start a conversation.
Make a mistake during any part of the process and all your emails will get flagged by Gmail, Outlook, Apple Mail, Comcast and a dozen other email clients as spam. Roikings can step in and build a tailored outbound campaign so you can focus on signing new deals, business development and supporting your current clients.
With over 5 years of experience using cold email for sales prospecting, our team will manage the entire process from domain and gmail configuration, building a list of qualified contacts, write and A/B test the email copy, send replies in a timely manner and schedule appointments on your behalf. Each campaign will be personalized based on the campaigns goals, product, price points, branding and available collateral.
Cold Email Strategy
The 3 key steps for a successful campaign are the email settings so that your emails hit the inbox, on target lead generation and engaging email copy relevant to your prospective customers. Get any one of these steps wrong and the whole process is a bust.
Cold Email Settings
Setting up your domain and email settings is vital for high deliverability and hitting the inbox. Our team will configure all the settings such as SPF, DKIM, DMARC and follow best practices in the use of tracking, email volume, throttling and layout.
Lead generation strategy will vary depending on your target audience and who we will be reaching out to. A list of strategies we have used in the past but will vary from client to client.
- Build a list of B2B companies from Crunchbase based on filters such as size, revenue, location, funding, date of funding etc
- Build a list of companies based on the technologies used such as Megento, wordpress, Angular JS, mailchimp
- Reverse engineer job vacancies to a particular skill set, technology or service on sites such as angel.co
- Build a list of digital agencies from sites such as clutch.co based on filters such as market, industry and services offered.
- Build a list of trade show exhibitors and set appointments prior to the show
- Utilize online lists, databases and directories specific to your market. Examples include SAAS 1000, G2 Crowd, US Hospital Info, Sitejabber
- Build a list of companies based on filters and information from social platforms such as Linkedin for B2B or Instagram for B2C
Our dedicated lead generation team in South Africa will then source a list of contacts based on the positions specified and include a verified email address.
Great email copy works amazingly well when done correctly but can also be harmful to your brand if it fails to connect with your audience. Each template must have concise relevant information that resonates with the prospective customer with 1 single goal in mind. These goals may include setting up a call, signing up users for a free trial, lead nurturing using available collateral and media or increasing brand awareness by sharing valuable well written content.
4 key elements to every email template
The main objective of the subject line is to get the prospect to open the email so it must be direct, interesting, personalized and not sound spammy. The average open rate is 20.81%, at Roikings it ranges from 25% -50%
"69% of recipients report spam based on the subject line alone."
This will set the tone of the email and generally find asking a question is a great way to create engagement and get the prospect thinking.
"Emails that contain one to three questions are 50% likelier to get replies than emails without any questions."
The body text will explain the age old “whats in it for me” so it must be focused on your prospect and not on your company. Cold email is not the place for self promotion or listing your latest features. The big picture is solving a pain point or creating value to their business.
Call to Action
Remember the 1 goal per email. This is where you explain what you want the prospect to do after reading your email. Keep it short, sweet and simple.
"Having one clear CTA has been proven to increase click-through rates (CTR) by up to 371%."