Cold Email Service
Roikings cold email service for B2B companies
Lets face it. Drumming up new business through outbound campaigns and in particular cold email is a slog and without the required tools is a huge drain on resources and in many cases a total fail. Roikings offers cold email services that will generate new business for your company and will free up time so you can focus on bigger things.
Email is almost 40 times better at acquiring new customers than Facebook and Twitter.
With over 5 years of experience setting up email campaigns, our team will manage the entire process from domain and email setup, develop a lead list, verify the emails, write the copy, send replies and set up appointments so you can step in and close a deal or 2. Each campaign is personalized to match your business goals and sales targets and dependent on your product, price points, offering and position within the market.
Cold Email Strategy
The 3 key steps for a successful campaign are the email settings so that your emails hit the inbox, on target lead generation and engaging email copy relevant to your prospective customers. Get any one of these steps wrong and the whole process is a bust.
Cold Email Settings
Setting up your domain and email settings is vital for high deliverability and hitting the inbox. Our team will configure all the settings such as SPF, DKIM, DMARC and follow best practices in the use of tracking, email volume, throttling and layout.
Lead generation strategy will vary depending on your target audience and who we will be reaching out to. A list of strategies we have used in the past but will vary from client to client.
- Build a list of B2B companies from Crunchbase based on filters such as size, revenue, location, funding, date of funding etc
- Build a list of companies based on the technologies used such as Megento, wordpress, Angular JS, mailchimp
- Reverse engineer job vacancies to a particular skill set, technology or service on sites such as angel.co
- Build a list of digital agencies from sites such as clutch.co based on filters such as market, industry and services offered.
- Build a list of trade show exhibitors and set appointments prior to the show
- Utilize online lists, databases and directories specific to your market. Examples include SAAS 1000, G2 Crowd, US Hospital Info, Sitejabber
- Build a list of companies based on filters and information from social platforms such as Linkedin for B2B or Instagram for B2C
Our dedicated lead generation team in South Africa will then source a list of contacts based on the positions specified and include a verified email address.
Great email copy works amazingly well when done correctly but can also be harmful to your brand if it fails to connect with your audience. Each template must have concise relevant information that resonates with the prospective customer with 1 single goal in mind. These goals may include setting up a call, signing up users for a free trial, lead nurturing using available collateral and media or increasing brand awareness by sharing valuable well written content.
4 key elements to every email template
The main objective of the subject line is to get the prospect to open the email so it must be direct, interesting, personalized and not sound spammy. The average open rate is 20.81%, at Roikings it ranges from 25% -50%
69% of recipients report spam based on the subject line alone
This will set the tone of the email and generally find asking a question is a great way to create engagement and get the prospect thinking.
Emails that contain one to three questions are 50% likelier to get replies than emails without any questions.
The body text will explain the age old “whats in it for me” so it must be focused on your prospect and not on your company. Cold email is not the place for self promotion or listing your latest features. The big picture is solving a pain point or creating value to their business.
Call to Action
Remember the 1 goal per email. This is where you explain what you want the prospect to do after reading your email. Keep it short, sweet and simple.
Having one clear CTA has been proven to increase click-through rates (CTR) by up to 371%.