Not Getting Noticed on LinkedIn? Here’s Why (and What to Do)

The latest statistic shows that nearly 675 million people are on LinkedIn. And since content on the platform has the potential to reach up to 12% of the world’s population, it should be included in every company’s marketing strategy. But what if your LinkedIn presence is stagnant at best, and virtually nonexistent at worst? If your company’s not being noticed on LinkedIn, there are a few probable reasons why, and relatively simple, yet effective, ways of turning that around. Here are the likely problems (and solutions):

Possible problem #1: You haven’t completed a LinkedIn company page for your business

Businesses with LinkedIn pages get up to 30% more views than those that don’t. But to be effective, your page must be complete with all relevant details, including a concise and compelling “About” section that includes industry-specific keywords for searchability. Other fields you’ll need complete on your company profile are a link to your website, industry, company size, location, company type, year founded, and your company’s specialties.

Adding a logo and on-brand cover photo to your LinkedIn page also is recommended, as well as relevant hashtags (up to three are recommended) in the “About” and “Specialties” sections to make your business page more searchable. Completing the “Life” section of the page enables you to highlight your company culture and brand values. This section is especially important if you are using your LinkedIn page to hire because it provides visitors a snapshot of your employees’ daily work lives and helps differentiate your company as a good place to work.

Possible problem #2: You’re not posting or publishing articles regularly

How can your followers and LinkedIn users engage with you if they have nothing to engage with? Not posting or publishing articles regularly means your LinkedIn strategy is dead in the water. Instead, experts recommend posting or publishing a new article at least once a week (a change that is proven to give you at least twice the engagement than you had previously). Not sure what to post about? Go to your page’s analytics to learn more about your followers and visitors. You can then use these insights to plan your content strategy and keep an eye on what works and what doesn’t in terms of engagement (e.g., likes, comments, shares, etc.).

When planning your LinkedIn content, it’s important to add images and videos to catch a user’s attention as they scroll through their news feed. Also, remember to add about three to five industry- or topic-specific hashtags to each of your posts so that those interested in these topics can find you more readily — this will give your company a wider reach in terms of audience. And if you have raving fans and brand advocates, use them! Ask them to share your articles and post about your company in their feeds and groups.

Possible problem #3: Your employees aren’t engaging with your content

Okay, so your LinkedIn page is solid, your content calendar is pristine, but people still aren’t engaging? It’s time for some page maintenance. For example, are you responding to comments on your posts in a timely manner (or at all)? Are you thanking those who share your articles and mention you in their feeds? Is your content compelling and what your target audience is looking for? All of these are important questions to ask.

Further humanize your brand and gain more followers by enlisting engagement from your employees. Encourage them to share company posts and articles, as well as more personal moments like photos of company events and testimonials of their work life. You can also encourage — and even employ — your team members to participate in LinkedIn Groups, where they can act as subject matter experts on your industry, answering questions and engaging with others in those communities.

If you’re feeling overwhelmed or you just plain don’t have the time to create and maintain a LinkedIn presence for your business, you’re not alone. At Roikings, we help small businesses, startups, and entrepreneurs start — and maintain — their LinkedIn conversations to attract more qualified leads.

Contact us today for an appointment.

How to Harness the Power of LinkedIn to Generate B2B Leads

How to Harness the Power of LinkedIn to Generate B2B Leads

LinkedIn is a social platform that is designed for professionals and businesses to connect with each other. That’s why it makes sense to utilize it if you own a B2B Company and you need to gain more leads for your business.

When it comes to the B2B industry, LinkedIn is a social platform that holds plenty of potential as it attracts most businesses and employees and can be an easy way to reach decision makers. It’s no wonder the platform is filled with brands and professionals.

To generate leads via LinkedIn, you need a good strategy in place. Most of your efforts here will go to your content creation. However, it’s not just about creating content; you need to ensure they are high-quality and valuable to your target audience.

If you haven’t used LinkedIn and you want to use it as part of your marketing, here are simple steps to help you out:

Complete Your Profile

Your LinkedIn profile must contain all the necessary details about your brand. Be thorough but avoid fluff. Keep it straightforward and valuable. This will provide them with the information they need.

Know Who Your Target Audience Is

Finding viable leads isn’t a challenge on LinkedIn. The great thing about the platform is that it features a tool that you can use to search for people at a certain company. This makes the process so much easier on your end.

It also has an algorithm that will suggest people for you to connect with based on your recent searches and contacts, making it easier for you to broaden your network and find similar leads.

Join Groups
 

When it comes to lead generation, engagement is very important. On LinkedIn, you can connect with like-minded professionals by joining groups. When you’re only starting out, it’s best to focus on a small number of groups that fit your needs so you can devote most of your resources and attention to cultivating these relationships. Start by leaving comments on posts that are relevant to your business so that you can bring attention to your profile.

As you progress, you can start to build your network, which will eventually lead you to generate leads. It takes work and time, but another great thing about LinkedIn is that you get to learn from professionals and other brands while you’re using the platform. The knowledge that you acquire can also be used to advance your marketing strategies in the future.

Be Highly Visible

If you only come to the platform every once in a while, then people may not recognize you. Just like with other social networks, you need to be active on LinkedIn to grow engagement, which will pave the way to lead generation. Posting several times a week and actively engaging with people, whether in groups or individually, are ways to help you harness the power of the platform to boost your B2B leads.

Conclusion

LinkedIn remains to be one of the most popular social platforms today for professionals and brands. Therefore, if you want to gain more leads, LinkedIn lead generation will help you gain more customers and advance your brand.

Do you need help with your LinkedIn lead generation?

Roikings can help scale your B2B company through LinkedIn. Contact us today!