4 Channels for More Efficient B2B Lead Generation

content marketing

Business-to-business (B2B) lead generation is significantly different from business-to-consumer (B2C), which is oriented toward clients and customers. The former involves marketing products or services to other businesses or organizations and creating meaningful conversations with them to encourage them to convert. 

Outbound marketing is the traditional way to reach these businesses and generate leads. In this type of marketing, providers use cold calls, cold email, and outbound on social (specifically LinkedIn) to get their message out. 

Today, however, there exists faster, smarter, and more cost-efficient ways to promote your business—inbound marketing. Rather than having you compete for your target market’s attention, this digital marketing strategy helps you to be organically found by your leads and buyers, even if they aren’t necessarily looking for you on search engines. 

If you’re interested in leveraging this cost-efficient strategy to propel your lead generation, this blog is for you! To help you out, here are the four most common channels B2B businesses use to widen their reach and improve their leads.

 

1. Content Marketing 

 

B2B consumers, just like other end-users, want to learn more about a certain product or service before making a purchase. Just like other end-users, they consult the Internet to find the resources they need to make an informed decision. This behavior easily makes content marketing one of the best tools a B2B business can use when it comes to generating leads. 

In content marketing, all your efforts go to one end-goal: to offer high-quality, updated, and valuable content for your target market that educates them about a certain product or service. You can create blogs, infographics, case studies, videos, microsites, and more—simply pick out the best medium, and you’re all set!. 

 

2. Search Engine Optimization (SEO) 

 

This is another B2B channel that immensely helps your business be more visible online. Additionally, your content marketing efforts also play an important role in it, so these two channels enhance each other’s effectiveness! 

In the simplest terms, SEO is all about optimizing your website to let Google and other search engines know exactly what your business is all about. If you’re SEO-optimized, you will be more visible in search results, thus attracting even more people to visit your website. 

With an increasing volume of content posted online, it is challenging to get a decent spot in search results. However, a strong and consistent SEO strategy can help your business get to the top results and, eventually, turn these visitors into leads. 

 

3. Email Marketing

 

Despite being significantly older than the other strategies on this list, email marketing still proves to be an effective way to reach potential customers and encourage them to convert. However, these customers do not prefer receiving generic messages that seem to be generated by bots. 

Today, you can only win in email marketing through personalization. This will help you establish a more solid relationship with the people you’re reaching out to—making them a bit more loyal towards your brand with each well-composed email. It takes time and effort but there are email marketing and automation software you can use to make the process more efficient.  

 

4. Social Media Marketing 

 

While social media is mainly used in gathering your online community and keeping them engaged, it can also be used to generate leads. However, before you start using it, you must first select the best platform to use, as not all of them will be helpful to your lead generation efforts. For example, you may find more success on LinkedIn rather than Facebook—depending on your business ideals and target market, of course. 

Most importantly, use it as a way to communicate with your target market regularly and learn more about their behavior. 



Conclusion

 

There are various strategies and channels you can use to augment your lead generation efforts. You can either focus on one or you can combine two, three, or all of them according to what works best for your business, to better increase the number and quality of your leads. Most importantly, remember that regardless of whatever channel you choose, customers will turn to you as long as you provide them with smart solutions to their needs. 

Our outsourced sales team here at Roikings can help with business development and appointment setting. If you’re looking for a smart and diligent remote sales team to help you out, get in touch with us today so we can get to work! 

3 Important Strategies in B2B Email Marketing Campaigns

email

Marketing for business-to-business (B2B) organizations operate differently than it would for the general public. Perhaps one of the most successful ways to market to other businesses is through email marketing, the success of which is now highly measurable in terms of the data it can gather.

Important metrics for measuring the success of an email marketing campaign include:

  • Open rates. This is the rate at which a relevant link in an email is opened by recipients.
  • Click-through rate (CTR). This is the rate at which users enter a website through a hyperlink in the email.
  • Conversion rate. This is the rate at which users visiting the website pay for goods and services on the website. 

Read on if you’re interested in learning more about effective strategies in B2B email marketing.

1. Audit your mailing list

A sixth of all emails sent worldwide don’t actually end up in the recipient’s inbox but in the spam folder. This could be the reason that your email’s open rate remains low. 

Other reasons for a low open rate include a growing disinterest in your emails, old contacts, and expired domains. A good way to prevent this is to regularly update and optimize your email list.

Emails may be bounced back in the event of incorrectly inputted addresses or expired domains. These should be addressed immediately as they can lower the performance of the campaign.

Good reasons to remove email addresses from your list include:

  • Duplicate email addresses
  • Expired domains
  • Inactive subscribers who don’t respond to further, more personal inquiries

2. Optimize your mailing list based on engagement level

It is always important to know the demographics of your customers and subscribers, and as such, it is important to analyze how you can make the best of this information. 

Customers who have purchased from your website before, for example, are likely to purchase other products, so it is important to tailor your marketing to past customers in order to gain more of their business. This also applies to people visiting your website or LinkedIn profile as they are more warm.

Tailoring your email marketing campaign to all the different types of customers you have can also provide important data about the success of your campaign, which you can then use to make more informed decisions about your business’s operations.

3. Keep the emails short and sweet

Everything from the subject line to the contents of the email has to be conducive to resulting in an open, click-through, or conversion.

The subject line has to be short and create a sense of urgency. The content has to be informative and succinct. A user should be able to understand it even at a glance. It should contain no more than two calls-to-action and should address the recipient by name.

The more convenient and tailored the experience is to the recipient’s tastes and preferences, the more likely they are to result in a conversion.

Conclusion 

B2B email marketing is different from other forms of marketing for other industries because businesses are already looking for specific needs to be fulfilled. Offerings from B2B organizations are often more tailored to a business’s operations, and as such, it is important to get to the point more quickly and efficiently.

While there are many similarities to regular marketing campaigns, strategies involving B2B email marketing involves a little bit more nuance—and these three tips are a great place to start.

For your next B2B email marketing campaign, send Roikings a message. We’ve helped plenty of businesses close important deals and scale to greater heights!

Growing Your Business & Ways to Boost Your ROI and Lead Conversions

In today’s highly consumerist world, businesses are dictated by customers. Companies revolve around buying behaviors and patterns, most of which come in the form of the consumers’ demands, needs, and wants. This makes lead generation trickier than ever before, as marketers are forced to track, nurture, and generate leads—even prior to campaigns. 

Marketers need to ensure that a customer is interested in a product or service before exposing them to marketing materials. The more qualified a prospective customer is, the more likely they become buying customers. While numbers play an integral role in lead generation, success can only be measured by the sales conversion or ROI. To maximize your lead generation efforts, you’ll need to shift gears and make sure you get only qualified leads—which means a customer who’s actually interested. 

To learn more about effective lead generation and better ROI results, here are three tips you must keep in mind:

1 – Leverage your digital marketing efforts 

Digital marketing is a non-negotiable tool. The right strategies ensure the success of your lead generation, and some of the best ways to use digital marketing are through content marketing and SEO campaigns. 

There’s no other way to go about it: content is king and it remains to be the most important aspect of digital marketing. Poor quality content will not attract customers, so you’ll need to focus on quality content creation. Blogs must always be informative and with effective CTAs, taking careful consideration of specific customer needs.

SEO, on the other hand, is responsible for your brand’s online presence and visibility. It directs much-needed traffic to your website, which is extremely important to your lead generation strategies. Begin your SEO efforts through an audit, which will identify what needs to be done—keyword integration, loading speed, and user experience are usually the most important elements you need to improve. 

2 – Adopt marketing automation

In a highly technologically advanced world, automation is key to your lead generation success. It allows you to effectively nurture leads through targeted email or LinkedIn marketing, which prompts prospective clients into visiting your products and services once more.

Marketing automation also allows the best of both worlds to collide, easing the connection between sales and marketing. By adopting automated workflows and other platforms, your teams can now stay on top of all activities. It will be easier to come up with effective content, nurture leads, and come up with better lead generation strategies that lead to ROI. 

3 – Track your progress 

Creating campaigns and implementing strategies is one thing, but tracking analytics is quite another. Keeping track of progress is necessary for the success of any business, as it helps businesses come to well-informed marketing decisions for better ROI. 

Constantly monitoring how each part of the campaign also helps teams keep track of what works and what doesn’t, which makes adjustments easier to manage. Through analytics, marketers will also be able to track engagement, conversion success rates, and other specific data needed to help make businesses perform and engage with customers better.

Work with a Lead Generation Expert

To make the most out of your marketing budgets, focusing on lead generation and ROI is necessary. Moreover, generating quality leads is crucial to success—remember: targeting clients who are already interested in your products or services lead to higher chances of conversion and through the tips discussed, campaigns can now be tailored accordingly.

For the best possible results, however, working with a professional is crucial. Higher ROI and lead generation can still be a risky venture, but with the expertise of a lead generation partner like us at Roikings, we’ll help your business grow—reach out to us today!

Adwords – Key Strategies for Optimized Performance – Our Guide

adwords letters on a table

Search and Remarketing Ads through Google is a widely used form of advertising in various businesses that is effective in promoting your brand, products, and services. This involves paying your ad only when a user clicks it. A successful Ad campaign allows you to reach your target audience, helps you cut down your costs, saves your time, and boosts your brand awareness, lead generation, and ROI. 

To get the most out of Adwords and to fully utilize your marketing budget, it’s beneficial to determine the strategies that do or don’t work. To significantly improve the performance of your Ad campaigns and stay competitive in the industry, follow the strategies below:

  • 1. Use location targeting in your account and campaign settings

Knowing the location of your target audience is essential in improving the performance of your Search Ads. To achieve this, you have to use location settings by identifying geographic areas where you have the most traction. This way, you can maximize the effectiveness of your budget and avoid wasting your money displaying ads to audiences who are not interested in what you offer.

2. Combine your analytics data with your search data in one platform

Integrating your analytics data with your search data in a single platform, or linking Google Ads and Google Analytics, allows you to see the metrics of your website. These include the number of clicks that resulted in your new website visitors, the number of hours they spend on your website, and the actions they take on your website. By combining both data, you can determine the keywords that best optimize your website, decide how to spend your marketing budget better, learn how your visitors behave on your website and improve your ROI on lead generation. 

Conclusion

Accelerating the growth of your business is made easier and faster with Ads. Using effective marketing strategies will optimize your paid search campaigns and ensure both ROI and success. To boost your Ad campaign performance, you are always welcome to turn to an agency that is capable of helping you grow and scale your business.

Roikings is a sales and marketing agency that focuses on B2B lead generation, business development, and appointment setting. Contact us to learn more about how we can help you!

3 Effective B2B Lead Generation Strategies to Try

social media applications on a smart phone
social media applications on a smart phone

3 Effective B2B Lead Generation Strategies to Try

Contrary to popular belief, lead generation for B2B isn’t about finding some magic bullet method that will help you achieve lead after lead. Many outbound sales experts claim to help you achieve results overnight, but the truth is that the best lead generation strategy is about work, effort and a dedicated strategy—more so than your usual grind.

It reaches beyond understanding channels, as it requires you to find the most effective combination of tactics to help you achieve your goals. Every good B2B marketer understands the different dynamics and expectations of each lead generation channel, but they also need to understand how each platform needs to work together.

To help your strategy campaigns blossom into much-needed results, here are the three most effective lead generation strategies to try. When combined, all of these will create compelling results that drive:

1 – Social media

Social media has become non-negotiable in the business world, as it refines every single process of the operations. It allows you to smoothly integrate strategies targeted towards audiences, as these social networks empower you to reach audiences beyond your targets.

Marketers usually use LinkedIn to generate leads, as it leverages businesses and brands to engage with potential customers. When used properly, through content and trusted links, LinkedIn will allow you to position yourself as an industry leader. backed up by connections made with business peers and industry leaders.

Social media advertising has also proved to be effective, especially since most of the world’s population has profiles on Instagram, Twitter, Facebook, and LinkedIn. Ads on these platforms are relatively more affordable, and they help you target audiences better as you can customize the gender, age, location, and even interests of the profile you wish your ads to find. In your case, finding other businesses to engage with will be relatively easier.

2 – Content

Content is another powerful tool that businesses need to learn how to better utilize. This goes beyond just weaving words—content also encompasses videos and images, and essentially anything that encourages users to engage.

To make them work, however, you’ll need to conduct extensive research to know exactly what kind of language to use. As a B2B business, you’ll want to commit to a tone that exudes professionalism, approachability, and a keen sense of service. You’ll also want to gain insights on your chosen target audience, particularly in their behaviors and interests. After creating content, you’ll be free to share them on your website, social media pages, and even through business partners.

3 – Quality backlinks

Despite the command of the digital world, word of mouth remains to be powerful. If you have your business partners and clients raving about your business, you’ll immediately gain confidence, credibility, and trustworthiness.

Word of mouth is heavily supported by trusted websites, as these also hold the power to direct clients your way. This tool is called a backlink, where partner websites refer their visitors back to your website. There are plenty of ways to build backlinks, but the best way to do it is through content. You can opt to write for other companies, create infographics, and share images. Remember: the higher your quality content, the more backlinks you’ll gain!

The Bottom Line

B2B lead generation is difficult to achieve. Copying a strategy doesn’t guarantee you the same results, as each company operates differently. A tactic that may work for one may prove to be fatal for you, which is why it’s crucial to find one that works.

In more ways than one, a combination of well-known strategies works best. With that said, keep the aforementioned tips above as you craft your next B2B strategy campaign!

In dire need of professional help? Acquiring new customers and growing your business may be difficult to do on your own, and that’s exactly why Roikings was formed. We’re a B2B lead generation company that specializes in business development, appointment setting and delivering a high ROI.

Let’s talk about growth—give us a call today!

How to Harness the Power of LinkedIn to Generate B2B Leads

How to Harness the Power of LinkedIn to Generate B2B Leads

LinkedIn is a social platform that is designed for professionals and businesses to connect with each other. That’s why it makes sense to utilize it if you own a B2B Company and you need to gain more leads for your business.

When it comes to the B2B industry, LinkedIn is a social platform that holds plenty of potential as it attracts most businesses and employees and can be an easy way to reach decision makers. It’s no wonder the platform is filled with brands and professionals.

To generate leads via LinkedIn, you need a good strategy in place. Most of your efforts here will go to your content creation. However, it’s not just about creating content; you need to ensure they are high-quality and valuable to your target audience.

If you haven’t used LinkedIn and you want to use it as part of your marketing, here are simple steps to help you out:

Complete Your Profile

Your LinkedIn profile must contain all the necessary details about your brand. Be thorough but avoid fluff. Keep it straightforward and valuable. This will provide them with the information they need.

Know Who Your Target Audience Is

Finding viable leads isn’t a challenge on LinkedIn. The great thing about the platform is that it features a tool that you can use to search for people at a certain company. This makes the process so much easier on your end.

It also has an algorithm that will suggest people for you to connect with based on your recent searches and contacts, making it easier for you to broaden your network and find similar leads.

Join Groups
 

When it comes to lead generation, engagement is very important. On LinkedIn, you can connect with like-minded professionals by joining groups. When you’re only starting out, it’s best to focus on a small number of groups that fit your needs so you can devote most of your resources and attention to cultivating these relationships. Start by leaving comments on posts that are relevant to your business so that you can bring attention to your profile.

As you progress, you can start to build your network, which will eventually lead you to generate leads. It takes work and time, but another great thing about LinkedIn is that you get to learn from professionals and other brands while you’re using the platform. The knowledge that you acquire can also be used to advance your marketing strategies in the future.

Be Highly Visible

If you only come to the platform every once in a while, then people may not recognize you. Just like with other social networks, you need to be active on LinkedIn to grow engagement, which will pave the way to lead generation. Posting several times a week and actively engaging with people, whether in groups or individually, are ways to help you harness the power of the platform to boost your B2B leads.

Conclusion

LinkedIn remains to be one of the most popular social platforms today for professionals and brands. Therefore, if you want to gain more leads, LinkedIn lead generation will help you gain more customers and advance your brand.

Do you need help with your LinkedIn lead generation?

Roikings can help scale your B2B company through LinkedIn. Contact us today!