Growing Your Business: Ways to Boost Your ROI and Lead Conversions

Boost Your ROI
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In today’s highly consumerist world, businesses are dictated by customers. Companies revolve around buying behaviors and patterns, most of which come in the form of the consumers’ demands, needs, and wants. This makes lead generation trickier than ever before, as marketers are forced to track, nurture, and generate leads—even prior to campaigns. 

Marketers need to ensure that a customer is interested in a product or service before exposing them to marketing materials. The more qualified a prospective customer is, the more likely they become buying customers. While numbers play an integral role in lead generation, success can only be measured by the sales conversion or ROI. To maximize your lead generation efforts, you’ll need to shift gears and make sure you get only qualified leads—which means a customer who’s actually interested. 

To learn more about effective lead generation and better ROI results, here are three tips you must keep in mind:

1 – Leverage your digital marketing efforts 

Digital marketing is a non-negotiable tool. The right strategies ensure the success of your lead generation, and some of the best ways to use digital marketing are through content marketing and SEO campaigns. 

There’s no other way to go about it: content is king and it remains to be the most important aspect of digital marketing. Unappealing content cannot attract customers, so you’ll need to focus on quality content creation. Blogs must always be informative and with effective CTAs, taking careful consideration of specific customer needs.

SEO, on the other hand, is responsible for your brand’s online presence and visibility. It directs much-needed traffic to your website, which is extremely important to your lead generation strategies. Begin your SEO efforts through an audit, which will identify what needs to be done—keyword integration, loading speed, and user experience are usually the most important elements you need to improve. 

2 – Adopt marketing automation

Automation is key to your lead generation success. It allows you to effectively nurture leads through targeted email and/or LinkedIn campaigns which prompts prospective clients into visiting your website and learning more about your products and/or service. 

Marketing automation also allows the best of both worlds to collide, easing the connection between sales and marketing. By adopting automated workflows and other platforms, your teams can now stay on top of all activities. It will be easier to come up with effective content, nurture leads, and come up with better lead generation strategies that lead to ROI. 

3 – Track your progress 

Creating campaigns and implementing strategies is one thing, but tracking analytics is quite another. Keeping track of progress is necessary for the success of any business, as it helps businesses come to well-informed marketing decisions for better ROI. 

Constantly monitoring each part of the campaign also helps teams keep track of what works and what doesn’t, which makes adjustments easier to manage. Through analytics, marketers will also be able to track engagement, conversion success rates, and other specific data needed to help make businesses perform and engage with customers better.

Work with a Lead Generation Expert

To make the most out of your marketing budgets, focusing on lead generation and ROI is necessary. Moreover, generating quality needs is crucial to success. You can ensure higher chances of conversion and through the tips discussed, campaigns can now be tailored accordingly.

For the best possible results, however, working with a professional is crucial. Higher ROI and lead generation can still be a risky venture, but with the expertise of a lead generation partner like us at Roikings, we’ll help your business grow—reach out to us today!

More To Explore

PARTNER WITH A DEDICATED B2B LEAD GENERATION COMPANY THAT UNDERSTANDS WHAT STRATEGY AND PLATFORM WILL WORK FOR YOUR BUSINESS

BEXI

Bexi is a recently launched ambitious design and development agency offering an all inclusive subscription service for large companies within Biotech, Medical Devices, Pharma and Healthcare. They have distinguished themselves very early on by designing modern, clean artwork that is brand defining and have helped industry leaders such as Google, Citrix, and OptraHealth.
Bexi’s primary goal at the start of the pilot was to showcase their service in front of more qualified decision makers that required a talented agency to step in and help bring their products to life. Roikings averaged 3 meetings per week with C Level Executives & Marketing Directors responsible for multiple product lines and brands at companies ranging from $20M – $2B in annual revenue.
During the Roikings pilot, we helped Bexi close 3 clients within the Healthcare space worth $30,000 (6 month subscription), $126,000 (Annual Subscription), and $16,000 (Project) for a total value of $172,000.

KICKSTAGRAM

Working alongside Ronan Galvin – CEO of Kickstagram, Roikings launched a sales campaign for this SaaS platform in the social media space for small businesses and Ecommerce brands looking to kickstart their instagram marketing and convert followers to customers.
Roikings became a part of Kickstagram’s long term vision and strategy by joining their business development team located in San Diego, California. Our core focus was to expand business in Europe and International Markets including the UK, Ireland, France, Nordics, Germany, Italy, Australia, China and India by reverse engineering Instagram accounts for the lead generation process.
The campaign was a huge success. In a span of 3 months we had an average open rate of 45% resulting in 63 meetings, and over 400 website clicks converting to a healthy flow of monthly and annual clients.

SPIRALGROUP

Spiralgroup is a globally-focused integrated brand marketing agency that provides a full suite of marketing and PR services focusing on emerging tech and is spearheaded by Californian Native, Stuart Mcfaul.
Roikings launched a successful campaign targeting the next generation of emerging tech & SaaS companies including Artificial Intelligence (AI), Automation, Virtual/Augmented Reality, Smart Homes, IoT & Blockchain.
After receiving 28 qualified meetings through Email & LinkedIn outreach during the pilot with top level executives, Roikings contribution to Spiralgroup’s long term success is based on a highly defined lead generation process that delivers Sprialgroup’s brand values to the right prospect at the right time.

MEDACHECK

Working alongside Dr. Jeffrey Shepard from Cincinnati Ohio, the Kings of ROI launched a sales campaign for MedaCheck, a SaaS    medication management system with a mission of minimizing non-adherence rates for patients.
In a span of 3 months, Roikings received 10+ opportunities for the small startup and the first tech-licensing partnership worth over 100k for the company.
The success of the campaign has come through consistently A/B testing   the email copy and reviewing various lead generation sources.

KUGADI

Headquartered in California and Florida, Kugadi is a fantastic web and mobile platform that empowers security guard companies to streamline their operations through seamless communication, intuitive reporting and a more efficient workflow that reduce costs and enables accountability for their guards.
Roikings has been working long term with senior management and inbound sales team to generate a consistent flow of replies resulting in an average  of 2 qualified demos per week over an ongoing 6 month period. By sharing campaign data with their sales team they have been able to utilize the data to turn cold contacts into warm leads and then into a sale.
The success of the campaign has come through consistently A/B testing   the email copy and reviewing various lead generation sources.

JUMP DIGITAL MEDIA

Roikings worked alongside the highly creative team at Jump Digital Media, based out of Irvine, California reaching out to large brands in the cosmetics, beauty, food, beverage and the hospitality space.

We focused on each of their core products for the follow up campaign highlighting their services that included SEO, SEM, packaging, web development and social media campaigns. Jump had worked with some big name clients including Holiday Inn, Honda, Imax and Whole Foods which we leveraged throughout the campaign.
By the second month Roikings was able to set up 3 qualified meetings per week with requests for website design, social media campaigns and branding.

MIRA

Based out of New York, Mira helps brands with location intelligence and analytics for out-of-home media campaigns.
Having worked closely with their CEO, Jon to understand the product and audience, we focused on targeting Digital Agencies ranging in size from 30 -1200 people which resulted in 3 meetings per week.
It has been Jon’s consistent input and willingness to adapt that has helped the campaign become a success.

LOUDLEY

The creative team of digital partners at Loudley based in West Hollywood, California has a goal to “Make Your Voice Heard” by creating dynamic social campaigns on Facebook and Instagram to increase engagement for Startups and SMB’s.
Loudley decided to become long term partners with Roikings after having an extremely successful campaign launch with excellent results in the first month. Lead Generation was focused on targeting C-Level Executives and Marketing Directors within the E-Commerce, Retail, Apparel & Fashion, Cosmetics, and Beauty verticals.
After initial testing Roikings managed to improve the open rate to 46% resulting in 3 qualified meetings per week.