PPC Advertising – 3 Strategies for Optimized Performance

ppc illustration
Share on facebook
Share on linkedin
Share on twitter
Share on email

Pay-per-click (PPC) Ads are a widely used form of advertising in various businesses that is effective in promoting your brand, products, and services. This process involves paying for your ad only when users interact and click on the ad itself. A successful PPC campaign allows you to reach your target audience, helps you cut down your costs, saves your time, and boosts your brand awareness, lead generation, and ROI. 

To make sure you get the most out of this advertising solution and to utilize your marketing budget effectively, determine if the following strategies would work for your business. To significantly improve the performance of your PPC campaign and stay competitive in the industry, follow the strategies below:

1. Use location targeting in your account and campaign settings


Knowing the location of your target audience is essential in improving the performance of your PPC campaign. To achieve this, you have to use location settings by identifying geographic areas where you have the most traction. This way, you can maximize the effectiveness of your budget and avoid wasting your money displaying ads to audiences in the wrong location who are not interested in your value proposition. 

2. Combine your analytics data with your search data in one platform


Integrating your analytics data with your search data in a single platform, or linking Google Ads and Google Analytics, allows you to see the metrics of your website. These include the number of clicks that result in your new website visitors, the number of hours they spend on your website, and the actions they take on your website. By combining both data sets, you can determine the keywords that best optimize your website, decide how to spend your marketing budget,  learn how your visitors behave on your website and improve your ROI on lead generation. 

3. Use data-driven attribution using Google Ads


Contrary to popular belief, attribution does not always involve data science. You can utilize Google Ads to use data-driven attribution, which lets you create an accurate model of the way your conversions need to be attributed.

Unlike other attribution models, this uses your conversion data to determine the contribution of each keyword you use for your website. This allows you to determine the performance of your PPC campaign by letting you identify your keyword values and see the areas that improve your conversion rate on your website and the keywords you should bid on. 

Keep in mind that to use data-driven attribution, your ad needs at least 15,000 clicks on Google search, and your website news to generate at least 600 conversions within 30 days. Otherwise, the data-driven attribution option in Google Ads will be unavailable for you.




Accelerating the growth of your business through PPC advertising can be a very effective way to increase your ROI and your bottom line. Using these marketing strategies will optimize your paid search campaigns and help you reach new customers. To boost your PPC campaign performance, you are always welcome to turn to an agency that is capable of helping you grow and scale your business.


Roikings is a Marketing & Sales Agency that focuses on B2B lead generation, business development, appointment setting, and content generation. Contact us to learn more about how we can help your business grow! 

More To Explore



Bexi is a recently launched ambitious design and development agency offering an all inclusive subscription service for large companies within Biotech, Medical Devices, Pharma and Healthcare. They have distinguished themselves very early on by designing modern, clean artwork that is brand defining and have helped industry leaders such as Google, Citrix, and OptraHealth.
Bexi’s primary goal at the start of the pilot was to showcase their service in front of more qualified decision makers that required a talented agency to step in and help bring their products to life. Roikings averaged 3 meetings per week with C Level Executives & Marketing Directors responsible for multiple product lines and brands at companies ranging from $20M – $2B in annual revenue.
During the Roikings pilot, we helped Bexi close 3 clients within the Healthcare space worth $30,000 (6 month subscription), $126,000 (Annual Subscription), and $16,000 (Project) for a total value of $172,000.


Working alongside Ronan Galvin – CEO of Kickstagram, Roikings launched a sales campaign for this SaaS platform in the social media space for small businesses and Ecommerce brands looking to kickstart their instagram marketing and convert followers to customers.
Roikings became a part of Kickstagram’s long term vision and strategy by joining their business development team located in San Diego, California. Our core focus was to expand business in Europe and International Markets including the UK, Ireland, France, Nordics, Germany, Italy, Australia, China and India by reverse engineering Instagram accounts for the lead generation process.
The campaign was a huge success. In a span of 3 months we had an average open rate of 45% resulting in 63 meetings, and over 400 website clicks converting to a healthy flow of monthly and annual clients.


Spiralgroup is a globally-focused integrated brand marketing agency that provides a full suite of marketing and PR services focusing on emerging tech and is spearheaded by Californian Native, Stuart Mcfaul.
Roikings launched a successful campaign targeting the next generation of emerging tech & SaaS companies including Artificial Intelligence (AI), Automation, Virtual/Augmented Reality, Smart Homes, IoT & Blockchain.
After receiving 28 qualified meetings through Email & LinkedIn outreach during the pilot with top level executives, Roikings contribution to Spiralgroup’s long term success is based on a highly defined lead generation process that delivers Sprialgroup’s brand values to the right prospect at the right time.


Working alongside Dr. Jeffrey Shepard from Cincinnati Ohio, the Kings of ROI launched a sales campaign for MedaCheck, a SaaS    medication management system with a mission of minimizing non-adherence rates for patients.
In a span of 3 months, Roikings received 10+ opportunities for the small startup and the first tech-licensing partnership worth over 100k for the company.
The success of the campaign has come through consistently A/B testing   the email copy and reviewing various lead generation sources.


Headquartered in California and Florida, Kugadi is a fantastic web and mobile platform that empowers security guard companies to streamline their operations through seamless communication, intuitive reporting and a more efficient workflow that reduce costs and enables accountability for their guards.
Roikings has been working long term with senior management and inbound sales team to generate a consistent flow of replies resulting in an average  of 2 qualified demos per week over an ongoing 6 month period. By sharing campaign data with their sales team they have been able to utilize the data to turn cold contacts into warm leads and then into a sale.
The success of the campaign has come through consistently A/B testing   the email copy and reviewing various lead generation sources.


Roikings worked alongside the highly creative team at Jump Digital Media, based out of Irvine, California reaching out to large brands in the cosmetics, beauty, food, beverage and the hospitality space.

We focused on each of their core products for the follow up campaign highlighting their services that included SEO, SEM, packaging, web development and social media campaigns. Jump had worked with some big name clients including Holiday Inn, Honda, Imax and Whole Foods which we leveraged throughout the campaign.
By the second month Roikings was able to set up 3 qualified meetings per week with requests for website design, social media campaigns and branding.


Based out of New York, Mira helps brands with location intelligence and analytics for out-of-home media campaigns.
Having worked closely with their CEO, Jon to understand the product and audience, we focused on targeting Digital Agencies ranging in size from 30 -1200 people which resulted in 3 meetings per week.
It has been Jon’s consistent input and willingness to adapt that has helped the campaign become a success.


The creative team of digital partners at Loudley based in West Hollywood, California has a goal to “Make Your Voice Heard” by creating dynamic social campaigns on Facebook and Instagram to increase engagement for Startups and SMB’s.
Loudley decided to become long term partners with Roikings after having an extremely successful campaign launch with excellent results in the first month. Lead Generation was focused on targeting C-Level Executives and Marketing Directors within the E-Commerce, Retail, Apparel & Fashion, Cosmetics, and Beauty verticals.
After initial testing Roikings managed to improve the open rate to 46% resulting in 3 qualified meetings per week.