Pay-per-click (PPC) Ads are a widely used form of advertising in various businesses that is effective in promoting your brand, products, and services. This process involves paying for your ad only when users interact and click on the ad itself. A successful PPC campaign allows you to reach your target audience, helps you cut down your costs, saves your time, and boosts your brand awareness, lead generation, and ROI.
To make sure you get the most out of this advertising solution and to utilize your marketing budget effectively, determine if the following strategies would work for your business. To significantly improve the performance of your PPC campaign and stay competitive in the industry, follow the strategies below:
1. Use location targeting in your account and campaign settings
Knowing the location of your target audience is essential in improving the performance of your PPC campaign. To achieve this, you have to use location settings by identifying geographic areas where you have the most traction. This way, you can maximize the effectiveness of your budget and avoid wasting your money displaying ads to audiences in the wrong location who are not interested in your value proposition.
2. Combine your analytics data with your search data in one platform
Integrating your analytics data with your search data in a single platform, or linking Google Ads and Google Analytics, allows you to see the metrics of your website. These include the number of clicks that result in your new website visitors, the number of hours they spend on your website, and the actions they take on your website. By combining both data sets, you can determine the keywords that best optimize your website, decide how to spend your marketing budget, learn how your visitors behave on your website and improve your ROI on lead generation.
3. Use data-driven attribution using Google Ads
Contrary to popular belief, attribution does not always involve data science. You can utilize Google Ads to use data-driven attribution, which lets you create an accurate model of the way your conversions need to be attributed.
Unlike other attribution models, this uses your conversion data to determine the contribution of each keyword you use for your website. This allows you to determine the performance of your PPC campaign by letting you identify your keyword values and see the areas that improve your conversion rate on your website and the keywords you should bid on.
Keep in mind that to use data-driven attribution, your ad needs at least 15,000 clicks on Google search, and your website news to generate at least 600 conversions within 30 days. Otherwise, the data-driven attribution option in Google Ads will be unavailable for you.
Accelerating the growth of your business through PPC advertising can be a very effective way to increase your ROI and your bottom line. Using these marketing strategies will optimize your paid search campaigns and help you reach new customers. To boost your PPC campaign performance, you are always welcome to turn to an agency that is capable of helping you grow and scale your business.
Roikings is a Marketing & Sales Agency that focuses on B2B lead generation, business development, appointment setting, and content generation. Contact us to learn more about how we can help your business grow!