How to Harness the Power of LinkedIn to Generate B2B Leads

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How to Harness the Power of LinkedIn to Generate B2B Leads

LinkedIn is a social platform that is designed for professionals and businesses to connect with each other. That’s why it makes sense to utilize it if you own a B2B Company and you need to gain more leads for your business.

When it comes to the B2B industry, LinkedIn is a social platform that holds plenty of potential as it attracts most businesses and employees and can be an easy way to reach decision makers. It’s no wonder the platform is filled with brands and professionals.

To generate leads via LinkedIn, you need a good strategy in place. Most of your efforts here will go to your content creation. However, it’s not just about creating content; you need to ensure they are high-quality and valuable to your target audience.

If you haven’t used LinkedIn and you want to use it as part of your marketing, here are simple steps to help you out:

Complete Your Profile

Your LinkedIn profile must contain all the necessary details about your brand. Be thorough but avoid fluff. Keep it straightforward and valuable. This will provide them with the information they need.

Know Who Your Target Audience Is

Finding viable leads isn’t a challenge on LinkedIn. The great thing about the platform is that it features a tool that you can use to search for people at a certain company. This makes the process so much easier on your end.

It also has an algorithm that will suggest people for you to connect with based on your recent searches and contacts, making it easier for you to broaden your network and find similar leads.

Join Groups
 

When it comes to lead generation, engagement is very important. On LinkedIn, you can connect with like-minded professionals by joining groups. When you’re only starting out, it’s best to focus on a small number of groups that fit your needs so you can devote most of your resources and attention to cultivating these relationships. Start by leaving comments on posts that are relevant to your business so that you can bring attention to your profile.

As you progress, you can start to build your network, which will eventually lead you to generate leads. It takes work and time, but another great thing about LinkedIn is that you get to learn from professionals and other brands while you’re using the platform. The knowledge that you acquire can also be used to advance your marketing strategies in the future.

Be Highly Visible

If you only come to the platform every once in a while, then people may not recognize you. Just like with other social networks, you need to be active on LinkedIn to grow engagement, which will pave the way to lead generation. Posting several times a week and actively engaging with people, whether in groups or individually, are ways to help you harness the power of the platform to boost your B2B leads.

Conclusion

LinkedIn remains to be one of the most popular social platforms today for professionals and brands. Therefore, if you want to gain more leads, LinkedIn lead generation will help you gain more customers and advance your brand.

Do you need help with your LinkedIn lead generation?

Roikings can help scale your B2B company through LinkedIn. Contact us today!

More To Explore

PARTNER WITH A DEDICATED B2B LEAD GENERATION COMPANY THAT UNDERSTANDS WHAT STRATEGY AND PLATFORM WILL WORK FOR YOUR BUSINESS

BEXI

Bexi is a recently launched ambitious design and development agency offering an all inclusive subscription service for large companies within Biotech, Medical Devices, Pharma and Healthcare. They have distinguished themselves very early on by designing modern, clean artwork that is brand defining and have helped industry leaders such as Google, Citrix, and OptraHealth.
Bexi’s primary goal at the start of the pilot was to showcase their service in front of more qualified decision makers that required a talented agency to step in and help bring their products to life. Roikings averaged 3 meetings per week with C Level Executives & Marketing Directors responsible for multiple product lines and brands at companies ranging from $20M – $2B in annual revenue.
During the Roikings pilot, we helped Bexi close 3 clients within the Healthcare space worth $30,000 (6 month subscription), $126,000 (Annual Subscription), and $16,000 (Project) for a total value of $172,000.

KICKSTAGRAM

Working alongside Ronan Galvin – CEO of Kickstagram, Roikings launched a sales campaign for this SaaS platform in the social media space for small businesses and Ecommerce brands looking to kickstart their instagram marketing and convert followers to customers.
Roikings became a part of Kickstagram’s long term vision and strategy by joining their business development team located in San Diego, California. Our core focus was to expand business in Europe and International Markets including the UK, Ireland, France, Nordics, Germany, Italy, Australia, China and India by reverse engineering Instagram accounts for the lead generation process.
The campaign was a huge success. In a span of 3 months we had an average open rate of 45% resulting in 63 meetings, and over 400 website clicks converting to a healthy flow of monthly and annual clients.

SPIRALGROUP

Spiralgroup is a globally-focused integrated brand marketing agency that provides a full suite of marketing and PR services focusing on emerging tech and is spearheaded by Californian Native, Stuart Mcfaul.
Roikings launched a successful campaign targeting the next generation of emerging tech & SaaS companies including Artificial Intelligence (AI), Automation, Virtual/Augmented Reality, Smart Homes, IoT & Blockchain.
After receiving 28 qualified meetings through Email & LinkedIn outreach during the pilot with top level executives, Roikings contribution to Spiralgroup’s long term success is based on a highly defined lead generation process that delivers Sprialgroup’s brand values to the right prospect at the right time.

MEDACHECK

Working alongside Dr. Jeffrey Shepard from Cincinnati Ohio, the Kings of ROI launched a sales campaign for MedaCheck, a SaaS    medication management system with a mission of minimizing non-adherence rates for patients.
In a span of 3 months, Roikings received 10+ opportunities for the small startup and the first tech-licensing partnership worth over 100k for the company.
The success of the campaign has come through consistently A/B testing   the email copy and reviewing various lead generation sources.

KUGADI

Headquartered in California and Florida, Kugadi is a fantastic web and mobile platform that empowers security guard companies to streamline their operations through seamless communication, intuitive reporting and a more efficient workflow that reduce costs and enables accountability for their guards.
Roikings has been working long term with senior management and inbound sales team to generate a consistent flow of replies resulting in an average  of 2 qualified demos per week over an ongoing 6 month period. By sharing campaign data with their sales team they have been able to utilize the data to turn cold contacts into warm leads and then into a sale.
The success of the campaign has come through consistently A/B testing   the email copy and reviewing various lead generation sources.

JUMP DIGITAL MEDIA

Roikings worked alongside the highly creative team at Jump Digital Media, based out of Irvine, California reaching out to large brands in the cosmetics, beauty, food, beverage and the hospitality space.

We focused on each of their core products for the follow up campaign highlighting their services that included SEO, SEM, packaging, web development and social media campaigns. Jump had worked with some big name clients including Holiday Inn, Honda, Imax and Whole Foods which we leveraged throughout the campaign.
By the second month Roikings was able to set up 3 qualified meetings per week with requests for website design, social media campaigns and branding.

MIRA

Based out of New York, Mira helps brands with location intelligence and analytics for out-of-home media campaigns.
Having worked closely with their CEO, Jon to understand the product and audience, we focused on targeting Digital Agencies ranging in size from 30 -1200 people which resulted in 3 meetings per week.
It has been Jon’s consistent input and willingness to adapt that has helped the campaign become a success.

LOUDLEY

The creative team of digital partners at Loudley based in West Hollywood, California has a goal to “Make Your Voice Heard” by creating dynamic social campaigns on Facebook and Instagram to increase engagement for Startups and SMB’s.
Loudley decided to become long term partners with Roikings after having an extremely successful campaign launch with excellent results in the first month. Lead Generation was focused on targeting C-Level Executives and Marketing Directors within the E-Commerce, Retail, Apparel & Fashion, Cosmetics, and Beauty verticals.
After initial testing Roikings managed to improve the open rate to 46% resulting in 3 qualified meetings per week.