3 Effective B2B Lead Generation Strategies to Try
Contrary to popular belief, lead generation for B2B isn’t about finding some magic bullet method that will help you achieve lead after lead. Many outbound sales experts claim to help you achieve results overnight, but the truth is that the best lead generation strategy is about work, effort and a dedicated strategy—more so than your usual grind.
It reaches beyond understanding channels, as it requires you to find the most effective combination of tactics to help you achieve your goals. Every good B2B marketer understands the different dynamics and expectations of each lead generation channel, but they also need to understand how each platform needs to work together.
To help your strategy campaigns blossom into much-needed results, here are the three most effective lead generation strategies to try. When combined, all of these will create compelling results that drive:
1 – Social media
Social media has become non-negotiable in the business world, as it refines every single process of the operations. It allows you to smoothly integrate strategies targeted towards audiences, as these social networks empower you to reach audiences beyond your targets.
Marketers usually use LinkedIn to generate leads, as it leverages businesses and brands to engage with potential customers. When used properly, through content and trusted links, LinkedIn will allow you to position yourself as an industry leader. backed up by connections made with business peers and industry leaders.
Social media advertising has also proved to be effective, especially since most of the world’s population has profiles on Instagram, Twitter, Facebook, and LinkedIn. Ads on these platforms are relatively more affordable, and they help you target audiences better as you can customize the gender, age, location, and even interests of the profile you wish your ads to find. In your case, finding other businesses to engage with will be relatively easier.
2 – Content
Content is another powerful tool that businesses need to learn how to better utilize. This goes beyond just weaving words—content also encompasses videos and images, and essentially anything that encourages users to engage.
To make them work, however, you’ll need to conduct extensive research to know exactly what kind of language to use. As a B2B business, you’ll want to commit to a tone that exudes professionalism, approachability, and a keen sense of service. You’ll also want to gain insights on your chosen target audience, particularly in their behaviors and interests. After creating content, you’ll be free to share them on your website, social media pages, and even through business partners.
3 – Quality backlinks
Despite the command of the digital world, word of mouth remains to be powerful. If you have your business partners and clients raving about your business, you’ll immediately gain confidence, credibility, and trustworthiness.
Word of mouth is heavily supported by trusted websites, as these also hold the power to direct clients your way. This tool is called a backlink, where partner websites refer their visitors back to your website. There are plenty of ways to build backlinks, but the best way to do it is through content. You can opt to write for other companies, create infographics, and share images. Remember: the higher your quality content, the more backlinks you’ll gain!
The Bottom Line
B2B lead generation is difficult to achieve. Copying a strategy doesn’t guarantee you the same results, as each company operates differently. A tactic that may work for one may prove to be fatal for you, which is why it’s crucial to find one that works.
In more ways than one, a combination of well-known strategies works best. With that said, keep the aforementioned tips above as you craft your next B2B strategy campaign!
In dire need of professional help? Acquiring new customers and growing your business may be difficult to do on your own, and that’s exactly why Roikings was formed. We’re a B2B lead generation company that specializes in business development, appointment setting and delivering a high ROI.
Let’s talk about growth—give us a call today!