3 Effective B2B Lead Generation Strategies to Try

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3 Effective B2B Lead Generation Strategies to Try

Contrary to popular belief, lead generation for B2B isn’t about finding some magic bullet method that will help you achieve lead after lead. Many outbound sales experts claim to help you achieve results overnight, but the truth is that the best lead generation strategy is about work, effort and a dedicated strategy—more so than your usual grind.

It reaches beyond understanding channels, as it requires you to find the most effective combination of tactics to help you achieve your goals. Every good B2B marketer understands the different dynamics and expectations of each lead generation channel, but they also need to understand how each platform needs to work together.

To help your strategy campaigns blossom into much-needed results, here are the three most effective lead generation strategies to try. When combined, all of these will create compelling results that drive:

1 – Social media

Social media has become non-negotiable in the business world, as it refines every single process of the operations. It allows you to smoothly integrate strategies targeted towards audiences, as these social networks empower you to reach audiences beyond your targets.

Marketers usually use LinkedIn to generate leads, as it leverages businesses and brands to engage with potential customers. When used properly, through content and trusted links, LinkedIn will allow you to position yourself as an industry leader. backed up by connections made with business peers and industry leaders.

Social media advertising has also proved to be effective, especially since most of the world’s population has profiles on Instagram, Twitter, Facebook, and LinkedIn. Ads on these platforms are relatively more affordable, and they help you target audiences better as you can customize the gender, age, location, and even interests of the profile you wish your ads to find. In your case, finding other businesses to engage with will be relatively easier.

2 – Content

Content is another powerful tool that businesses need to learn how to better utilize. This goes beyond just weaving words—content also encompasses videos and images, and essentially anything that encourages users to engage.

To make them work, however, you’ll need to conduct extensive research to know exactly what kind of language to use. As a B2B business, you’ll want to commit to a tone that exudes professionalism, approachability, and a keen sense of service. You’ll also want to gain insights on your chosen target audience, particularly in their behaviors and interests. After creating content, you’ll be free to share them on your website, social media pages, and even through business partners.

3 – Quality backlinks

Despite the command of the digital world, word of mouth remains to be powerful. If you have your business partners and clients raving about your business, you’ll immediately gain confidence, credibility, and trustworthiness.

Word of mouth is heavily supported by trusted websites, as these also hold the power to direct clients your way. This tool is called a backlink, where partner websites refer their visitors back to your website. There are plenty of ways to build backlinks, but the best way to do it is through content. You can opt to write for other companies, create infographics, and share images. Remember: the higher your quality content, the more backlinks you’ll gain!

The Bottom Line

B2B lead generation is difficult to achieve. Copying a strategy doesn’t guarantee you the same results, as each company operates differently. A tactic that may work for one may prove to be fatal for you, which is why it’s crucial to find one that works.

In more ways than one, a combination of well-known strategies works best. With that said, keep the aforementioned tips above as you craft your next B2B strategy campaign!

In dire need of professional help? Acquiring new customers and growing your business may be difficult to do on your own, and that’s exactly why Roikings was formed. We’re a B2B lead generation company that specializes in business development, appointment setting and delivering a high ROI.

Let’s talk about growth—give us a call today!

More To Explore

PARTNER WITH A DEDICATED B2B LEAD GENERATION COMPANY THAT UNDERSTANDS WHAT STRATEGY AND PLATFORM WILL WORK FOR YOUR BUSINESS

BEXI

Bexi is a recently launched ambitious design and development agency offering an all inclusive subscription service for large companies within Biotech, Medical Devices, Pharma and Healthcare. They have distinguished themselves very early on by designing modern, clean artwork that is brand defining and have helped industry leaders such as Google, Citrix, and OptraHealth.
Bexi’s primary goal at the start of the pilot was to showcase their service in front of more qualified decision makers that required a talented agency to step in and help bring their products to life. Roikings averaged 3 meetings per week with C Level Executives & Marketing Directors responsible for multiple product lines and brands at companies ranging from $20M – $2B in annual revenue.
During the Roikings pilot, we helped Bexi close 3 clients within the Healthcare space worth $30,000 (6 month subscription), $126,000 (Annual Subscription), and $16,000 (Project) for a total value of $172,000.

KICKSTAGRAM

Working alongside Ronan Galvin – CEO of Kickstagram, Roikings launched a sales campaign for this SaaS platform in the social media space for small businesses and Ecommerce brands looking to kickstart their instagram marketing and convert followers to customers.
Roikings became a part of Kickstagram’s long term vision and strategy by joining their business development team located in San Diego, California. Our core focus was to expand business in Europe and International Markets including the UK, Ireland, France, Nordics, Germany, Italy, Australia, China and India by reverse engineering Instagram accounts for the lead generation process.
The campaign was a huge success. In a span of 3 months we had an average open rate of 45% resulting in 63 meetings, and over 400 website clicks converting to a healthy flow of monthly and annual clients.

SPIRALGROUP

Spiralgroup is a globally-focused integrated brand marketing agency that provides a full suite of marketing and PR services focusing on emerging tech and is spearheaded by Californian Native, Stuart Mcfaul.
Roikings launched a successful campaign targeting the next generation of emerging tech & SaaS companies including Artificial Intelligence (AI), Automation, Virtual/Augmented Reality, Smart Homes, IoT & Blockchain.
After receiving 28 qualified meetings through Email & LinkedIn outreach during the pilot with top level executives, Roikings contribution to Spiralgroup’s long term success is based on a highly defined lead generation process that delivers Sprialgroup’s brand values to the right prospect at the right time.

MEDACHECK

Working alongside Dr. Jeffrey Shepard from Cincinnati Ohio, the Kings of ROI launched a sales campaign for MedaCheck, a SaaS    medication management system with a mission of minimizing non-adherence rates for patients.
In a span of 3 months, Roikings received 10+ opportunities for the small startup and the first tech-licensing partnership worth over 100k for the company.
The success of the campaign has come through consistently A/B testing   the email copy and reviewing various lead generation sources.

KUGADI

Headquartered in California and Florida, Kugadi is a fantastic web and mobile platform that empowers security guard companies to streamline their operations through seamless communication, intuitive reporting and a more efficient workflow that reduce costs and enables accountability for their guards.
Roikings has been working long term with senior management and inbound sales team to generate a consistent flow of replies resulting in an average  of 2 qualified demos per week over an ongoing 6 month period. By sharing campaign data with their sales team they have been able to utilize the data to turn cold contacts into warm leads and then into a sale.
The success of the campaign has come through consistently A/B testing   the email copy and reviewing various lead generation sources.

JUMP DIGITAL MEDIA

Roikings worked alongside the highly creative team at Jump Digital Media, based out of Irvine, California reaching out to large brands in the cosmetics, beauty, food, beverage and the hospitality space.

We focused on each of their core products for the follow up campaign highlighting their services that included SEO, SEM, packaging, web development and social media campaigns. Jump had worked with some big name clients including Holiday Inn, Honda, Imax and Whole Foods which we leveraged throughout the campaign.
By the second month Roikings was able to set up 3 qualified meetings per week with requests for website design, social media campaigns and branding.

MIRA

Based out of New York, Mira helps brands with location intelligence and analytics for out-of-home media campaigns.
Having worked closely with their CEO, Jon to understand the product and audience, we focused on targeting Digital Agencies ranging in size from 30 -1200 people which resulted in 3 meetings per week.
It has been Jon’s consistent input and willingness to adapt that has helped the campaign become a success.

LOUDLEY

The creative team of digital partners at Loudley based in West Hollywood, California has a goal to “Make Your Voice Heard” by creating dynamic social campaigns on Facebook and Instagram to increase engagement for Startups and SMB’s.
Loudley decided to become long term partners with Roikings after having an extremely successful campaign launch with excellent results in the first month. Lead Generation was focused on targeting C-Level Executives and Marketing Directors within the E-Commerce, Retail, Apparel & Fashion, Cosmetics, and Beauty verticals.
After initial testing Roikings managed to improve the open rate to 46% resulting in 3 qualified meetings per week.